We are very pleased to have The Coves Mountain River Club as a Finish Line Sponsor.

Active adults and their families get more value with a retirement home or second home in The Coves. The Coves offers beautiful custom-built homes, cottages, homesites and large estate properties at an unbelievable price. Enjoy world-class amenities and endless activities including golf, fishing, hiking, swimming, horseback riding and gardening in our community garden. Additional adventures await just outside our gates. The Coves is located a few short minutes away from Wilson Creek Gorge, a federally designated wild & scenic river, and the Pisgah National Forest. Get the best of both worlds and discover luxury living surrounded by the pristine natural beauty of the Blue Ridge Mountains.


 Thank you to Google for their continued support of Cycle to Serve and our community!

Google is proud to call North Carolina home to one of our data centers. In 2007, Google announced plans to construct a data center complex in Caldwell County, NC—investing $1.2 billion in the facility and establishing a long-term commitment to the region and state. Now a fully operational site, they have created over 110 jobs on site, and work hard to support the communities in which their employees live and work.

Since 2009, they have awarded more than $3.6 million to local schools and nonprofits. They have invested in several green initiatives, including a collaboration with Duke University and Duke Energy to turn hog waste at a Yadkin County farm into renewable energy. They also support educational initiatives in science, technology, engineering, and mathematics (STEM) through grants, events, and programs.




At Beth L. Deal Financial Advisory Group, we’re not only in the business of helping you pursue your wealth. We’re also in the business of helping you grow your financial confidence in the future. We’ll help you balance pursuing your dreams for tomorrow with what you want today. We’ll use our exclusive Confident Retirement® approach, which begins with a straightforward conversation about your financial goals.

We’re here to help you live the life you’ve earned. When you have the right advisor, life can be brilliant.


Adam Sterken - Steve Strange - Russell Banks
State Farm Insurance
State Farm Insurance company and agents nationwide are known for their high level of service and customer care. Nationally, State Farm provides numerous safety and education initiatives to help save lives and agents are
continually encouraged to get involved in their local communities. In Lenoir, three agents have made this mission into their own personal calling. Agents, Steve Strange, Adam Sterken, and Russell Banks have teamed up to provide a Gold Spoke Sponsorship for Cycle to Serve because they know how the Lenoir Rotary Club is helping people in their community and worldwide.

"Blue Ridge Electric is a proud five time sponsor of the Rotary Club of Lenoir's Cycle to Serve because core principals of Rotary complement the principals of Blue Ridge Electric - particularly our commitment to our communities."

RPM Wood Finishes Group is made up of companies dedicated to innovation and product quality in the furniture, cabinetry and decorative wood coatings industry. Together, these companies provide a level of service, R&D support and product development that cannot be matched by any single organization. Through our consolidated R&D and manufacturing efforts in Hudson, N.C. and Westfield, Mass., we can quickly provide specialized solutions that meet the finishing needs of virtually any wood product producer, from furniture and cabinets to case goods. RPM Director of Purchasing Seven Boike is a dedicated cyclist and supporter of Cycle to Serve. RPM and Steven have continually demonstrated their commitment to helping the Lenoir Rotary with their sponsorships and as Steven summarized in their sponsorship letter: “Thank you to the entire Lenoir Rotary for the effort put forth to bring these events to the community. The charities they benefit are truly deserving and the cyclist have a great time too.”

Don Farmer, CPA, PA  Don was formerly a Tax Partner with Deloitte & Touche in charge of the tax practice for their five Western North Carolina offices. In 1984, he resigned his position as Partner and created Don Farmer, CPA, PA in order to devote most of his time to writing and lecturing. He also consults with other CPAs around the country concerning tax matters. Each year, Don writes and presents many CPE programs across the United States. He has made presentations in over forty states. Don has also contributed articles to nationally known tax magazines. Don Farmer, CPA, PA consist of Don Farmer-President, Mark Farmer-Vice President, Judy Gentry-Office Manager and Bethany Barattiero-Office Assistant.


The Property Shop has been a leader of residential home sales for 28 years. We also specialize in commercial, large land tracts, lots, apartments and other real estate investments. In Caldwell County we service municipalities of Lenoir, Hudson, Granite Falls, Gamewell, Sawmills, Cajah Mountain and the Village of Cedar Rock. 



SERVPRO of Alexander & Caldwell Counties understands the stress and worry that comes with a fire or water damage and the disruption it causes your life and home or business. Our goal is to help minimize the interruption to your life and quickly make it "Like it never even happened."

At Cars Plus we feature quality vehicles at wholesale pricing, diversified extensive in-stock inventory of over 250 cars-trucks-vans-and SUVs, low-key friendly and knowledgeable sales representatives who have been with us for years, hands-on participation by our owner David Johnson. We also are home to one of the best detail departments in the nation. We're interested in you and what you want: call us and let us assist you in your vehicle selection. We make it easy to do business and we look forward to assisting you!

 At Alray Tire Center we specialize in keeping our customers out of the shop, on the road, and on the go! Our services include: new tires, alignments, brakes, oil-lube & filter changes, North Carolina inspections and auto repairs. We are a family owned and operated business that truly enjoys and passionate about what we do: Keeping our customers on the road!

Chick-fil-A at Smith Crossroads - Eat More Chicken Lenoir! We are open for Business!